Shipsproject (shipsproject.org.uk) is a free, independent review site covering Lottoland Casino and related gambling products for players in Great Britain. To keep this site running at no charge to you, we sometimes earn a commission when you click a link to an operator and go on to register or deposit. This arrangement never adds any extra cost to you — the bonus you see on our site is the same one you would find by visiting the operator directly.
What Affiliate Links Are
An affiliate link is a tracked URL that tells an operator (such as Lottoland Casino) that a visitor arrived via shipsproject.org.uk. When you use that link to sign up or make a deposit, the operator shares a small portion of their revenue with us. Think of it like a referral fee paid by the business — not by you. The practice is entirely legal, widely used across the UK media landscape, and is regulated by the Gambling Commission's advertising standards as well as the UK's ASA guidelines.
How We Earn
The table below shows the most common ways an affiliate commission can be triggered when you interact with links on shipsproject.org.uk:
| Action | Who Pays the Commission | Cost to You |
|---|---|---|
| You click a review or bonus link on our site | No commission at this stage | £0 / None |
| You create a new player account with an operator | The operator (e.g. Lottoland Casino) | £0 / None |
| You make a qualifying first deposit and play | The operator shares a percentage of net revenue with us | £0 / None |
| You claim a welcome bonus or free spins offer | The operator funds the bonus directly | £0 / None |
We may receive either a one-time cost-per-acquisition (CPA) fee or an ongoing revenue-share arrangement, depending on the operator partnership. In all cases, the financial relationship is between us and the operator only.
How This Affects Our Reviews
The short answer: it does not. Rankings and recommendations on shipsproject.org.uk are never for sale. No operator can pay to receive a higher score, a more favourable write-up, or a featured position on our pages. We have turned down partnership requests from operators we consider unsuitable for UK players, and we will continue to do so.
We are transparent about the fact that some links are affiliate links, but our editorial team assesses every casino independently. If we identify a significant downside — slow withdrawals, unclear bonus terms, poor customer service — we say so plainly in the review, regardless of whether an affiliate relationship exists.
Our Review Methodology
Every Lottoland Casino review and related guide published on shipsproject.org.uk is assessed against the following criteria:
- Licensing & Safety — UK Gambling Commission licence status and responsible gambling tools
- Bonus & Promotions — welcome offers, wagering requirements, and fairness of terms
- Games & Software — slots catalogue quality, providers, RTP transparency, and mobile compatibility
- Payment Methods — deposit and withdrawal options, processing times, and fee structures
- Customer Support — availability, response speed, and quality of help channels
FTC & Regulatory Compliance
In accordance with the United States Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with UK Advertising Standards Authority requirements, shipsproject.org.uk discloses all material connections to the operators featured on this site. Where a financial relationship exists between Shipsproject and an operator, that relationship is disclosed clearly on the relevant review page as well as on this page. We believe readers have a right to know when a recommendation may be influenced by a commercial arrangement — which is exactly why this disclosure page exists.
Your Choice
You are under absolutely no obligation to use our affiliate links. You are always free to open a new browser tab and navigate directly to Lottoland Casino or any other operator without going through shipsproject.org.uk. Our job is to give you the information you need to make a well-informed decision; what you do with that information is entirely up to you.
Questions
If you have any questions about how affiliate relationships work on this site, or if you believe a disclosure is missing from a specific page, please get in touch with the Shipsproject team via the contact form on shipsproject.org.uk. We aim to respond to all enquiries within two business days and we welcome feedback that helps us keep this site honest and transparent.